Rover connects western businesses with Chinese influencers
Rover turns local Chinese residents into brand advocates
Rover’s influencers promote their destination’s experiences to visiting friends and relations
Rover helps you to reach 1.4BN consumers with targeted campaigns
Why do you need Rover?
Convert Chinese residents into influencers and create brand advocates to drive measurable and cost effective sales into one of the most attractive markets in the world
- Influencer marketing represents 10% of the $327.28 billion spent globally on digital marketing.
- Influencer campaigns are earning an average media value of 5 dollars to every dollar invested.
- Chinese consumers rely on peer-to-peer information and social media to make their purchase decisions.
- Sales conversion rates are higher for Chinese influencer marketing.
What is a Rover influencer?
Rovers are authentic ambassadors for your brand - they are more relatable to your target audience than highly paid celebrity endorsers
- Rovers are micro-influencers who have smaller audiences than celebrities and macro-influencers and can advocate more authentically for a brand or experience.
- Rovers are local Chinese residents who influence the decision-making of their networks, visiting friends and family members.
- Rovers are paid modestly for creating content and rewarded when their followers convert into customers.
What is the Rover platform?
Rover is a platform-as-a-service solution connecting western brands, agencies and destinations with Chinese consumers
- With the largest middle class in the world and distinctive purchasing behaviours, Rover makes it easy for western marketing teams to reach these affluent consumers.
- Rover engages grassroots Chinese influencers and rewards them for their advocacy of local brands and experiences.
- Rover handles everything from the recruitment of influencers, content production, campaign reporting through to amplifying content through Chinese social media channels.
Who is using our Rovers?
Whether you are a business, government agency or not-for-profit, we find influencers that match your needs ......
- Boosting attendance or ticket sales at a local event?
- Promote and distribute a new visitor experience?
- Engage Chinese-speaking citizens in local issues?
- Sell your product or service to a targeted Chinese audience?
- Or attract new donors?