Expanding Sales in County-level city
Talking about the reasons for growth, Zhang Zhonghua pointed out that Anhui consumers are now trying to consume, especially women’s consumption growth is obvious. Many people who drink wine are comparably wealthy and are health concerned.
“Now our main consumers are between 20 and 35 years old. We have a clear goal to achieve large volume, as long as we convert 10% of the total amount of local beer and liquor to wine.” Said Yun Liu.Zhonghua Zhang sells wine mainly through distribution channels. He said: “we will find some liquor merchants from elsewhere, as well as some related people to help to sell. The major wine channels in Anhui are still group purchases. Traditional distribution is hard to sell wines.Mulinsi Wine also has operations in many fourth-tier cities in Sichuan and some counties around Chengdu. Wanbo Zeng, vice general manager of the company illustrated that selling wine in such markets mainly relies on non-trade dealers with customer resources, selling through group purchases.